A commercial lawyer in Ra'anana for companies and cross-border deals
Liron Segev is a commercial lawyer in Ra'anana who advises companies, founders and business owners on contracts and transactions in Israel and abroad, from a simple supplier contract to a complex international deal.
For many years she served as Legal and General Counsel at hi-tech and international companies, and as a director of private and public companies. She knows a contract from the side of the people who have to work with it once it is signed.
What the office handles
Commercial agreements
Drafting, reviewing and negotiating every type of commercial agreement.
International transactions
Deals with parties outside Israel, including agreements drafted in English.
Distribution and rep agreements
Agreements with distributors and sales representatives in Israel and abroad: exclusivity, territory, commission and termination.
Suppliers and customers
Supply and service agreements and customer terms that set out what each side owes.
Company formation
Registration with the Registrar of Companies, articles of association, shareholder agreements and ongoing corporate work.
Shareholder mechanisms
Tag-along and drag-along rights, and the BMBY buy-sell clause for partners who need a way to part.
Winding up a company
Guidance for a company that is ending its activity and needs to be closed in an orderly way.
When to get in touch
- Before you sign an agreement with a supplier, customer or business partner.
- When you are entering a market abroad and looking for a distributor or sales rep.
- When the other side sends an English contract and you want to know what it commits you to.
- When you form a company, bring in a new shareholder or part ways with a partner.
- When a company is ending its activity and has to be wound up properly.
How the work runs
Introductory call
A conversation about your business and the deal, to establish what needs reviewing and what needs drafting.
Review or draft
Liron reviews the draft you received, or drafts a new agreement that fits the transaction.
Negotiation
Support in talks with the other side, in Hebrew or English, until the wording is agreed.
Signing and after
The agreement is signed, and you can come back to her with questions that arise later on.
Liron Segev brings years as Legal and General Counsel at hi-tech and international companies, and as a director of private and public companies. Besides her law degree she holds a B.A. in business administration with a major in finance, and she has been a member of the Israel Bar Association since 1999. A boutique office: personal attention throughout, in Hebrew and English.
Frequently asked questions
Should a lawyer review a contract the other side drafted?
Yes. Whoever drafts the agreement usually sets the starting point. A review before signing shows you what the agreement actually says and lets you ask for changes while that is still possible.
What is the difference between a distribution agreement and a rep agreement?
A distributor usually buys the product and resells it itself. A sales rep finds customers and earns a commission, while the sale is made directly by your company. The difference affects liability, pricing and how the relationship can end.
Does the office handle deals with companies outside Israel?
Yes. Liron works in Hebrew and English. In a cross-border agreement it also matters which country's law applies and where any dispute will be decided.
What is a BMBY clause?
BMBY (buy me, buy you) lets partners separate. One side names a price for the other's share, and the other side either sells at that price or buys at it. It suits companies with two shareholders or two main groups, in case of deadlock.
Do I need a written agreement with a regular supplier?
It helps both sides know what was agreed: price, timelines, liability and what happens when something goes wrong. Even with a long-standing supplier, that can prevent disputes later.
Related articles
Israeli company law for founders: what to know before you incorporate
What the articles of association decide, who decides what in a company, what a director is liable for, and which clauses protect shareholders.
Read moreWhat a founders agreement covers, and why to sign it early
You have an idea and a partner. A founders agreement settles the share split, roles and board before the company is even formed.
Read more
Other areas of practice
Want to discuss your matter?
Call or use the form, and a time will be set to talk.